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The news, as we’ve come to say in this craziest of years, is shocking but not surprising.
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I should feel angry that magazines that meant so much to so many can be wiped out by the decision of some suit in New York, and I do, but mostly I feel sad. They showed that adventure could be more than just recreation, that it could be the path to lives better lived. These titles did more than just fill their pages with stoke, they conveyed philosophies that rippled throughout their worlds. And Bike, well, Bike did nothing less than change the sport by celebrating the experience of riding over the worship of gear and racing. Surfer has been the voice of the sport since the early 1960s, and its impact is woven into the DNA of the culture. Powder has been the soul of skiing since 1972. The internet has changed almost everything, giving cyclists or skiers or surfers a bottomless soupbowl of “content.” But it has not changed the special magic that happens when a group of passionate, talented editors, writers, and photographers pour their hearts and souls into telling stories designed to stand the test of time.īusiness is business and never is that more ruthlessly obvious than on days like today, but still: These magazines meant something important to countless people. These, of course, are different times than when we worked at what was then Surfer Publications and housed in a converted airplane hangar. We gave huge parts of our lives to these publications, and their demise is heartbreaking. Beyond the human cost, which is significant, this will leave a huge cultural gap, and a personal one as well: I was an editor of Powder for nearly 12 years, I was the founding editor of Bike, I had a teeny hand in the launch of Snowboarder, and Joni was the art director of Surfer for 14 years. A company insider clarified on Sunday that Snowboarder will maintain a single editor to run the website and social media accounts, as well as fulfill the brand’s obligations to the Dew sports tour, which is also part of A360’s Adventure Sports Network Group.Ī360 did not say whether the closures are permanent, but website updates have stopped for Bike and Surfer and will stop for Powder in November, and many of those furloughed are already looking for new positions.įriends have just lost their jobs, including people who’ve dedicated their entire careers to these titles. Staffs of Bike and Surfer were told Friday afternoon that they are furloughed immediately, while the staffs of the snow titles will stay on board until November, when they are being furloughed. We have been told but not confirmed that Snowboarder will also print its remaining issues. Powder will print its remaining 2020 issues, with the photo annual dropping in mid-November and the gear guide being released later.
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This includes both print and digital products for Bike, Powder, and Surfer, and print for Snowboarder. The magazines Bike, Powder, Snowboarder, and Surfer are being shut down by owner A360 Media, née American Media, which also owns Men’s Journal. Today is a tremendously sad day for fans of high-quality enthusiast publications and for Joni and me in particular.