The students also defined a pipeline according to their design practice, under the guidance of Andrascik.
#Clo3d vs browzwear how to
The fashion design students who took on the project had no previous 3D design experience and spent the first three weeks learning how to use Marvelous Designer via online tutorials and one-on-one (online) sessions with a 3D modeling lecturer and Andrascik. The fashion students were to use Marvelous Designer to re-create their physical designs, and the game (entitled, The Game) would be created by gaming students in Unity and hosted on the global entertainment platform, Twitch. This is a radical standpoint for a fashion and design university, where others remain committed to traditional physical design outputs, albeit presented in online imagery, rather than ‘real life.’Īndrascik launched the ambitious 6-week project by inviting design and gaming students to collaborate on creating a digital fashion universe, presenting the graduate fashion collections within an interactive gaming environment. Associate Senior Lecturer, BA Fashion Design at Ravensbourne University London, Adam Andrascik, spearheaded this initiative, which he told me in an interview was largely the result of “(The) increasing sustainability debate and a Carlings digital collection article, which sparked the idea of not being constrained by the properties of physics in real life.” Andrascik explained that the project, which was launched during lockdown when Ravensbourne closed its doors, aims to push the idea that fashion can exist in a digital-only realm and still hold value and creative credibility. But one London-based university took a completely different approach, entering into the world of online gaming to provide graduating fashion students an opportunity to build their own fashion world and develop 3D digital design skills fit for a rapidly changing global industry. Bleak as this sounds, it triggered a range of responses from universities, from creating sites like Portfolio by University of the Arts London to the Artsthread global graduate show and competition in partnership with i-D magazine, in addition to the Graduate Fashion Week online portal, showcasing graduates from 38 fashion universities in the UK and facilitating collaborations with the likes of TikTok and Samsung.